CASE STUDY

GW Cosmetics

With the help of Wedia, GW Cosmetics was able to expand its existing Web2Print solution into a powerful platform for all marketing and communication materials for online and offline communication. The new solution is used internationally and by external partners.

GW Cosmetics, an Austrian manufacturer of hair, face and body care products, wanted to upgrade their existing Web2print solution to a powerful platform which could regroup all marketing and communication materials to employees, partners, agencies and retailers.

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The new central repository needed to support full asset management, multi-channel publishing and web2print functionalities, as well as host the entire product catalog for the brand’s website and social media activities.

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