Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles decided to replace their former marketing database with a new Digital Asset Management system.

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With Wedia as their new partner, they aimed to benefit from the following:

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• A quick end-user adoption in order to improve the communication between the marketing department and various importers, retailers and agencies
• Offer their segmented audience access to a wide variety of digital assets while streamlining approval and indexing processes
• Meet the requirements of the General Data Protection Regulation of different, international contributors

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