Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles Relies on Wedia to Manage a Centralized Brand Portal
Volkswagen Commercial Vehicles decided to replace their former marketing database with a new Digital Asset Management system.
With Wedia as their new partner, they aimed to benefit from the following:
- A quick end-user adoption in order to improve the communication between the marketing department and various importers, retailers and agencies
- Offer their segmented audience access to a wide variety of digital assets while streamlining approval and indexing processes
- Meet the requirements of the General Data Protection Regulation of different, international contributors
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Wedia’s Digital Asset Management journey began in 2010.
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