Digital Asset Management for Travel and Tourism Brands - 5 Key Benefits

While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and distribute their marketing assets, the implementation of a DAM can be a game changer for travel and tourism brands because they rely heavily on the use of images, videos and UGC content to engage consumers and drive business.

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For these companies, such as airlines, cruises, hotels and tourist attractions, rich visual content has become a key way to attract, encourage and inspire potential customers to book their flights, hotels and activities for their next destination. After all, their goal is to sell unique experiences - they need to be able to convey these experiences to potential customers with engaging, relevant and authentic content. 

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But in our fast paced digital world, marketing and communications teams need to take into account many considerations, such as making sure content is consistent, channel-specific and personalized to the viewer. They therefore need to able to prepare, manage and keep track of a growing volume of assets, available in a variety of formats, sizes and variations. This can be a gigantic chaos for companies that don’t properly organize their media and  simplify these processes by adopting the appropriate tools. 

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How can a DAM system help travel brands? 

Serving a phygital experience

The way people travel continues to shift and change. With a desire to be freer to move around without added constraints, the switch between the digital and physical experience that travel and tourism providers must be seamless.

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For example, the ease of booking travel experiences online has to be enticing in order to engage current and future customers. Providing the right amount of information along with attractive visuel content including images and videos is going to be key to whether or not a consumer carries out a purchase with you or not. 

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However this experience must not stop after a booking is made. Consumers need the quality of the experience to continue through, for example, checking into a hotel and the actual experience that they. have at the establishment. Whether a client is accessing information from your website, on your social media, through your app or at the hotel, they must continue to have an experience that reassures and excites them. 

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Through carefully thought out content, assets and materials, as well as personalized experiences for customers, there is much the travel and tourism industry can do to ensure that whatever interaction someone has with a brand, they come away feeling satisfied.

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Personalized encounters

Travelling can mean many things; leisure, business or obligation, and sometimes a mix. For example, with the rise in nomad workers people are able to work from wherever in the world and are combining business and pleasure trips. 

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Travellers as such need to be reassured that they will have the experience they are looking for and can switch between working and enjoying themselves without hassle. Adapting the content they see across different channels to provide them with the information they are looking for is a way to create loyalty and heighten interactions. Forging a personalized experience, with changes based on travellers' preferences and content to inspire based on recent trips is a way of enhancing your brand's interactions with travellers and providing a fully-rounded experience; from digital to physical. 

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Track interactions and trends

A McKinsey survey showed that as result of the global Covid-19 pandemic, “companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years".

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As such, travel companies have started heavily investing in tech options, from activities which are easily booked through mobile applications, to video chatting with customer service representatives. Whilst the expansion of such technologies is exciting, it is important to measure how such digital practices are performing. By understanding how customers interact online, it can help track their behavior and as such tailor new experiences to them. What's more, understanding data can help to understand new trends and build up a greater understanding of your audience and how you can best serve them. 

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A Single Source of Truth

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A Digital Asset Management solution can make life a whole lot easier for travel brands. By providing a centralized and secure library (SSOT) to store, organize and retrieve brand and marketing assets, a DAM helps teams improve collaboration, brand consistency and productivity. 

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Wedia outlined 5 key ways a DAM can benefit brands in the tourism and travel industry. Download our free eBook “Digital Asset Management for Travel and Tourism Brands” to discover what they are.

A Digital Asset Management solution can make life a whole lot easier for travel brands. By providing a centralized and secure library (SSOT) to store, organize and retrieve brand and marketing assets, a DAM helps teams improve collaboration, brand consistency and productivity. 

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Wedia outlined 5 key ways a DAM can benefit brands in the tourism and travel industry. Download our free eBook “Digital Asset Management for Travel and Tourism Brands” to discover what they are.