Digital Asset Management
Media delivery & digital experience
Distributed marketing
Content scoring and analytics
Content scoring and analytics
Understand how your content and media assets are consumed across your multiple channels thanks to rich data visualization
Thanks to the data visualization tool, you are able to access which content performs the best and which are less successful. This helps you to adapt, modify or promote certain pieces of content.
If you need to know where you assets are published across different platforms, simply use the reverse search functionality to locate them. This means you can easily update, delete or take action on assets whose copyright has expired or are no longer relevant.
If you struggle to know why some visitors drop off before completing a purchase or following through on a CTA, understanding the impact of your assets can be helpful in enhancing engagement rates.
Marie-Céline Hamant
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DAM Project Manager, Pierre Fabre