Empower your sales channels with Distributed Marketing

What can Distributed Marketing do for your business?

Thanks to the pre-branded templates which you build and approve, your local sales or marketing teams and franchises can have access to materials which can be easily modified on a global or local scale.

This means that the content and promotional materials that you are distributing are able to perfectly reflect your brand and your colleagues in different locations are easily able to take branded templates and edit them depending on their market or language.

In this way, corporate marketing teams offer teams based in regional locations the flexibility they require to manage their promotional materials. Local entities can as such change certain areas of a template, whilst preserving the logos, colors and fonts that are required to maintain brand consistency.

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Distributed Marketing helps "glo-cal" organizations

• Global marketing teams can distribute branded templates and guidelines to local entities
• Marketing content can be shared with a company’s network of retailers
• Marketing is optimized for franchises and points of sale
• Marketing communication is enhanced for local sales teams

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The power of Distributed Marketing

Easily build your templates

Distributed Marketing gives you the flexibility and freedom to create a wide range of marketing materials that are customized to your brand's image.

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Adjust dimensions and set limits for what parts of the templates can be edited, ensuring compliance to brand guidelines and legal notices.

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With an easy-to-use and intuitive interface, users can drag and drop images and photos and add them quickly and smoothly to dedicated folders, accessible for international teams. What's more, marketing materials can be updated automatically with product information from your centralized sources.

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Web-to-Print is easier than ever

Thanks to an intuitive interface, preloaded templates can be adapted to change contact details, addresses or headlines. Local teams can therefore quickly modify branded resources and get them print-ready in record time.

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Save time sending your brochures, flyers and signage to printers across the world by having them print ready from within your DAM environment.

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How do you get your marketing materials print ready?

Creation of templates

• Build templates with InDesign, which integrates your DAM assets
• Upload your templates into your branded DAM environment where they become smart, online templates
• Add templates to the approval workflow
• Create approved, ready-to-use templates for your organization

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Document personalization

• Your team chooses a template from your library of pre-approved resources
• The template is adapted in line with the zone that can be edited (including changing language or customized images).
• An instant preview is available
• The layout is achieved by drag and drop from the DAM platform
• The template enters into an approval workflow in order to be signed off for external use

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Final document distribution

• Approved templates are sent to printers or distributed via email

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E-mail publishing features are not forgotten

• The Distributed Marketing product also allows you to prepare an e-mailing project by creating your templates, which are converted into HTML within the DAM environment, allowing them to be easily editable.
• After approval, the DAM system gives the chance to analysis the conformity of the HTML code and lets you preview your template in different sizes and formats

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Sales guide across your company

For franchises, maintaining the image of the brand is crucial to their success. In order to be profitable, they must maintain the company’s reputation and work to ensure consistency across all channels, both physical and digital. 

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This is why central marketing teams must work to ensure brand guidelines are clearly set and easily adaptable by retail franchises or local entities. 

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Distributing a set of guidelines across the organization is vital for a coherent image and ensuring that no matter the language or market, materials can be adapted while still adhering to the overall image and reputation of the brand.

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One brand across multiple channels

It’s no secret that brands are finding it harder to work to attract and retain customers now that they must maintain a physical and digital presence, within a sea of other competing brands. 

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The Distributed Marketing feature of Wedia’s DAM makes it easier than ever to create coherence across your various channels, whether it’s social media, your website or paid acquisition. By establishing a set of templates by channel no matter the team that is publishing content, you can rest assured that what they post will be on brand and perfectly suited for the channel and your audience. 

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The benefits of distributed marketing

Reduce time and costs

Speed up the time it takes to get your promotional materials ready by easily editing and approving them within the DAM environment. Cut down on the agency or creative fees needed to make small changes to your documents.

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Whether it's for print or email needs, branded templates are available and can be easily sent to different teams, agencies or stakeholders.

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Adapted content for your audience

Your audience is now looking for content that is unique to them. This means that you are not publishing the same content for each of your channels, markets or locations. Content must be harmonious but tweaked depending on who you are targeting and where you are publishing it. 

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This means allowing local teams to adjust templates depending on their market, as ultimately they have a key understanding of their specific audience. Allowing adjustments to be made to your marketing materials means you uphold your brand guidelines but create a more personalized experience for your audience. 

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Legal compliance

Don’t get bogged down by having to have your materials constantly approved by your legal department. Instead, create standardized templates that have been signed off and checked for legal conformity.

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This means your teams will be able to pick and choose their templates, safe in the knowledge that they have the right legal notices and comply with your brand’s guidelines. 

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Improved Collaboration

Working within an international environment means sharing information between cultures, languages and markets. This isn’t always easy, but with the Distributed Marketing feature of Wedia’s DAM, your communication channels are enhanced.

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Instead of a constant top-down approach from central marketing teams, local teams have the ability to make their own changes to documents and materials. 

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Interconnection with the DAM module

To make the most efficient use of your assets, Wedia embeds a multimedia library which matches the DAM according to your specifications.

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Depending on the user rights, it allows you to search, select and deposit photos, articles, and text into the document

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Distributed Marketing features

Expect more from Wedia's DAM software with Distributed Marketing.

Expert Guidance Every Step of the Way

Introducing Wedia's DAM solution with its Distributed Marketing module into your organization requires careful planning and support to ensure smooth adoption and integration. With Wedia, you'll be guided by a dedicated team of experts to ensure a tailored onboarding process that aligns the solution with your organization's structure and workflows. From configuring the system to integrating it with existing technologies, specialists assist with data migration, metadata structuring, and setup to ensure smooth operation.

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Ongoing optimization includes regular system audits and expert consultations to adapt the solution to your business's evolving needs. This ensures scalability and alignment with new technologies or compliance requirements. Additionally, proactive support helps identify and resolve issues before they impact operations.

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As your organization grows, experts guide the integration of your DAM with other systems like PIM or CMS, ensuring smooth workflows. This also includes scaling the DAM to handle larger asset volumes and more complex distribution channels.

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A long-term partnership with comprehensive support from start to finish is part of our strengths and is regularly highlighted by our customers. We work to ensure your DAM solution remains up-to-date with innovations and best practices, preparing you for future growth.

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Wedia’s DAM: a solution you can trust

Wedia is a leader in Digital Asset Management, trusted by companies across various industries, such as Retail and Consumer Goods (Décathlon, Adeo), Financial Services (Crédit Agricole, Groupama), Automotive (Harley-Davidson, Volvo), Manufacturing (Michelin) and Life Sciences (Bayer), to streamline and enhance their content strategies. With offices in Paris, Berlin, Limoges, and Frankfurt, Wedia is recognized by top analysts like Gartner and Forrester and ranks among the world's top DAM providers, holding the #1 position in France.

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Designed for the fast-paced digital world, Wedia’s platform empowers companies to deliver personalized, visual-first experiences across websites, social media, and e-commerce platforms. By automating asset optimization and delivery in multiple formats, Wedia ensures brand consistency and visibility across all channels.

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Wedia’s flexible, scalable DAM solution adapts to your organization’s structure, offering tailored metadata models, roles, and permissions. It grows with your business, using AI-driven localization and user-friendly tools to tailor media for diverse audiences and markets.

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With a foundation built on secure, scalable technology, Wedia guarantees GDPR compliance, with ISO certifications and strict Service Level Agreements (SLAs) that ensure high performance for global operations. The platform’s user-friendly interface allows for easy navigation, fast onboarding, and high usage rates, empowering teams to work more efficiently. From pre-sales to ongoing consultation, our dedicated experts will partner with your organization to unlock the full potential of your media assets.

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Wedia is deeply committed to Corporate Social Responsibility, awarded the EcoVadis label for its proactive approach to digital sustainability. Our DAM solution supports clients in reducing their carbon footprint while achieving greater environmental efficiency.

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By choosing Wedia, you’re not only investing in a future-proof DAM solution but also partnering with a team dedicated to transforming how brands manage, share, and deliver digital assets.

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Expect more* from Digital Asset Management with Wedia.

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Future trends in Digital Asset Management

DAM is no longer just a repository—it’s evolving into a critical hub for orchestrating digital workflows. As the volume of assets and channels continues to grow, DAM systems must adapt to new challenges and opportunities brought by emerging technologies like artificial intelligence (AI) and generative AI.

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With AI-driven tools, DAM platforms now offer advanced features such as auto-tagging, smart cropping, and visual search. Generative AI takes this a step further by enabling the creation of entirely new, brand-compliant assets based on simple text prompts. This empowers marketing teams to generate and localize content rapidly, enhancing personalization for global campaigns while reducing production costs.

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Additionally, DAM solutions are integrating with multilingual search capabilities, metadata governance systems, and even 3D asset management tools, ensuring a seamless digital asset supply chain. These advancements enable businesses to scale efficiently, maintain brand consistency, and deliver localized, channel-ready content across markets.

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For organizations adopting modern DAM solutions, the focus is shifting from static storage to holistic digital ecosystem management—making DAM a strategic driver for smarter, faster, and more adaptive content operations.

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Building the future together

#FutureDAM is a community that brings together users and specialists of Digital Asset Management (DAM). The goal is to share the innovations, changes and ideas that will shape the future of DAM.

‍From generative AI to tools for reducing digital carbon footprints, #FutureDAM is the umbrella under which Wedia's teams are exploring the potential applications of the latest content management technologies.

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By being part of the #FutureDAM community, you’ll have access to exclusive insights and stay up to date with the latest news and trends, along with content such as webinars, events and tutorials. You will also have the chance of having one-to-one conversations with specialists from the business.
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Shape the future together by being part of #FutureDAM.

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