Distributed Marketing for
Global Brands

What can Distributed Marketing do for your business?

Thanks to the pre-branded templates which you build and approve, your local sales or marketing teams and franchises can have access to materials which can be easily modified on a global or local scale.

This means that the content and promotional materials that you are distributing are able to perfectly reflect your brand and your colleagues in different locations are easily able to take branded templates and edit them depending on their market or language.

In this way, corporate marketing teams offer teams based in regional locations the flexibility they require to manage their promotional materials. Local entities can as such change certain areas of a template, whilst preserving the logos, colors and fonts that are required to maintain brand consistency.

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Distributed Marketing helps "glo-cal" organizations

• Global marketing teams can distribute branded templates and guidelines to local entities
• Marketing content can be shared with a company’s network of retailers
• Marketing is optimized for franchises and points of sale
• Marketing communication is enhanced for local sales teams

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The Power of Distributed Marketing

Easily build your templates

Distributed Marketing gives you the flexibility and freedom to create a wide range of marketing materials that are customized to your brand's image.

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Adjust dimensions and set limits for what parts of the templates can be edited, ensuring compliance to brand guidelines and legal notices.

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With an easy-to-use and intuitive interface, users can drag and drop images and photos and add them quickly and smoothly to dedicated folders, accessible for international teams. What's more, marketing materials can be updated automatically with product information from your centralized sources.

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Web-to-Print is easier than ever

Thanks to an intuitive interface, preloaded templates can be adapted to change contact details, addresses or headlines. Local teams can therefore quickly modify branded resources and get them print-ready in record time.

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Save time sending your brochures, flyers and signage to printers across the world by having them print ready from within your DAM environment.

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How do you get your marketing materials print ready?

Creation of templates

• Build templates with InDesign, which integrates your DAM assets
• Upload your templates into your branded DAM environment where they become smart, online templates
• Add templates to the approval workflow
• Create approved, ready-to-use templates for your organization

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Document personalization

• Your team chooses a template from your library of pre-approved resources
• The template is adapted in line with the zone that can be edited (including changing language or customized images).
• An instant preview is available
• The layout is achieved by drag and drop from the DAM platform
• The template enters into an approval workflow in order to be signed off for external use

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Final document distribution

• Approved templates are sent to printers or distributed via email

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E-mail publishing features are not forgotten

• The Distributed Marketing product also allows you to prepare an e-mailing project by creating your templates, which are converted into HTML within the DAM environment, allowing them to be easily editable.
• After approval, the DAM system gives the chance to analysis the conformity of the HTML code and lets you preview your template in different sizes and formats

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The benefits of distributed marketing

Reduce time and costs

Speed up the time it takes to get your promotional materials ready by easily editing and approving them within the DAM environment. Cut down on the agency or creative fees needed to make small changes to your documents.

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Whether it's for print or email needs, branded templates are available and can be easily sent to different teams, agencies or stakeholders.

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Adapted content for your audience

Your audience is now looking for content that is unique to them. This means that you are not publishing the same content for each of your channels, markets or locations. Content must be harmonious but tweaked depending on who you are targeting and where you are publishing it. 

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This means allowing local teams to adjust templates depending on their market, as ultimately they have a key understanding of their specific audience. Allowing adjustments to be made to your marketing materials means you uphold your brand guidelines but create a more personalized experience for your audience. 

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Legal compliance

Don’t get bogged down by having to have your materials constantly approved by your legal department. Instead, create standardized templates that have been signed off and checked for legal conformity.

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This means your teams will be able to pick and choose their templates, safe in the knowledge that they have the right legal notices and comply with your brand’s guidelines. 

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Improved Collaboration

Working within an international environment means sharing information between cultures, languages and markets. This isn’t always easy, but with the Distributed Marketing feature of Wedia’s DAM, your communication channels are enhanced.

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Instead of a constant top-down approach from central marketing teams, local teams have the ability to make their own changes to documents and materials. 

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Interconnection with the DAM module

To make the most efficient use of your assets, Wedia embeds a multimedia library which matches the DAM according to your specifications.

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Depending on the user rights, it allows you to search, select and deposit photos, articles, and text into the document

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Distributed Marketing features

Expect more from Wedia's DAM software with Distributed Marketing.

Deep DAM Integration for Maximum Impact

Fully embedded in Wedia’s Digital Asset Management ecosystem, the Distributed Marketing module offers access to a central asset library with user-based permissions, ensuring the right assets are used by the right teams.

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Benefits include:

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• Centralized access to media
• Cross-team collaboration tools
• Usage rights management
• Full content lifecycle support
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Strategic Partnership, Not Just Support

Wedia doesn’t just deliver software—we partner with you for long-term success. Our experts work with your teams on tailored onboarding, workflow configuration, and ongoing optimization.

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Included services:

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• Onboarding & migration planning
• Workflow & template customization
• Integration with CMS, PIM, and creative tools
• SLA-backed support and regular audits

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Built for Multi-Market Marketing

Wedia supports distributed organizations across industries such as retail, finance, manufacturing, and consumer goods. Clients like Michelin, Crédit Agricole, Estée Lauder, and ADEO rely on our platform to deliver globally consistent, locally relevant content.

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With offices in Paris, Berlin, Limoges, and Frankfurt, and recognition from Forrester and Gartner, Wedia is a trusted leader in scalable, future-ready marketing operations.

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Wedia: A Trusted Partner for Distributed Marketing at Scale

Wedia is recognized by Gartner and Forrester as a leading DAM provider—and the #1 in France. With clients like Estée Lauder, Michelin, and Crédit Agricole, we empower brands across industries to deliver consistent yet personalized experiences across all markets.

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Our scalable, secure, and sustainable platform supports complex, multi-region content operations—while our expert teams ensure your distributed marketing programs evolve with you.
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Join the #FutureDAM Movement

Wedia is actively shaping the future of digital marketing operations through innovation in AI, automation, and digital sustainability. The #FutureDAM community is your source for trends, tools, and conversations that will define the next generation of content operations.

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Ready to Scale Local Campaigns with Confidence?

Let’s build your distributed marketing engine together.

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