With Wedia’s DAM solution, Decathlon manages more than 11.5 million media files

Decathlon is a French sporting goods retailer that has created many well-known brands, selling clothing and equipment for +100 sports. The retailer creates content by following a "7-image buying decision guide" - the idea being that each product posted online requires seven different high-quality visuals to support any purchasing decision by a customer. 

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‍Download the full Customer Case Study

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Decathlon's challenges and needs

Decathlon has over 1,700 stores and 93,000 employees across more than 70 countries, and creates content by following a "7-image buying decision guide" - the idea being that each product posted online requires seven different high-quality visuals to support any purchasing decision by a customer. 

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With a presence in multiple markets across Europe, South America, Asia, Africa, North America and Oceania, Decathlon designs and sells products that reach more than 400 million sports users around the world. What's more, the company generates nearly 20% of its total revenues through digital sales. 

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A few years ago, Decathlon was looking for a platform capable of being integrated into a global information system and of interfacing with an ERP (Enterprise Resource Planning), a marketing PIM and more than thirty third party applications. 

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The Wedia solution

Decathlon needed a Digital Asset Management (DAM) solution to meet all of its requirements and be able to supply its e-commerce sites. 

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To meet Decathlon's challenges, Wedia implemented a DAM solution, named PixL, now used by more than 67,000 people, both internal and external to the company and spread across all the branches of the group. The DAM tool has become the “Single-Source-of-Truth” for Decathlon employees, a reliable and unique database for the company's 73 e-commerce sites distributing all digital content (photos, videos, 360°, 3D, etc.).

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As a large international sporting company, Decathlon has a significant number of sub-brands, with sporting apparel ranging from skiing to trekking. Previously, Decathlon’s teams were having to undergo a long process of getting products ready to be launched on their ecommerce websites, from the original photoshoots through to the approval process and final publication of an asset. With thousands of products, this process was long and not optimal for the company. 

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When the PixL DAM was put in place, processes instead went directly through the solution, meaning images were uploaded directly and processed correctly to be perfectly adapted for the ecommerce websites. This significantly reduced the time to market from three weeks to half a day, also helping to break down silos in the company and eradicate duplicate content.

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Decathlon very quickly noticed huge gains in terms of team productivity, metadata quality and a resulting adoption of PixL.

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With Wedia and its DAM solution, Decathlon can now take advantage of a single platform with simplified and standardized distribution of content across all communication channels and all geographic areas of the brand. 

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The benefits of the Wedia DAM

Thanks to the implementation of the Wedia DAM solution, Decathlon now benefits from: 

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• A single media center: Decathlon's media library offers a Single Source of Truth for all the brand's websites, with more than 20,000 pieces of new content uploaded every day. 

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• Simplified and standardized distribution: the solution's 67,000 users can now easily manage and distribute more than 11.5 million media files around the world. Assets are automatically adapted for different platforms and users benefit from a detailed analytics platforms which shows them how each asset is performing. 

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• A better user experience: Distribution of content is tailored to individual markets, providing a high-quality, impactful experience for each and every user.                                  

Complex times call for smart tools to meet new marketing challenges and ways of working. Wedia’s solutions include various features to help global players achieve their business objectives. 

Wedia provides a SaaS solution for Digital Asset Management, Distributed Marketing and Digital Experience Management. Our solutions focus on omni-channel media management and distribution, so businesses can deliver an enhanced and personalised experience to their customers across all communication channels.

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