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Retail and consumers in a phygital world: How to achieve frictionless retail

Retail and consumers in a phygital world: How to achieve frictionless retail

Learn about latest consumer behaviors and strategies for delivering a unified, personalized, and efficient retail experience.
Marvellous Aham-adi

Marvellous Aham-adi

27 Nov

2024

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Latest articles

How to be resource efficient and have a positive impact on the environment with Digital Asset Management

How to be resource efficient and have a positive impact on the environment with Digital Asset Management

Digital sobriety is becoming more discussed. The ecological footprint of the digital sector is a long way from being neutral.

by

Lynn Klemke

,

15 Feb

2023

Sustainable marketing
Wedia DAM
Article
The digital content lifecycle in 7 stages… and how to optimize it!

The digital content lifecycle in 7 stages… and how to optimize it!

What stages does your marketing content follow throughout its lifecycle?

by

Louise McNutt

,

8 Feb

2023

Sustainable marketing
Wedia DAM
Content marketing
Article
Which content should you use across the purchase funnel?

Which content should you use across the purchase funnel?

Media assets play a crucial role in helping businesses increase the conversion rate of their purchase funnel

by

Louise McNutt

,

1 Feb

2023

purchase funnel
eCommerce
DAM
Digital Asset Management

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Generative AI and DAM: a new era for creating content

Generative AI and DAM: a new era for creating content

The rise of Gen-AI comes where the appetite for personalised content by consumers continues to increase.

by

Louise McNutt

,

23 Jan

2023

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