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Retail and consumers in a phygital world: How to achieve frictionless retail

Retail and consumers in a phygital world: How to achieve frictionless retail

Learn about latest consumer behaviors and strategies for delivering a unified, personalized, and efficient retail experience.
Marvellous Aham-adi

Marvellous Aham-adi

27 Nov

2024

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Latest articles

Customer experience: 5 trends that are changing the game

Customer experience: 5 trends that are changing the game

What are some of the trends that impact the customer experience?

by

Sara Jabbari

,

10 Sep

2019

eCommerce
Custom Experience
Trends
Article
Channel marketing: how to maintain brand control while encouraging local marketing initiatives

Channel marketing: how to maintain brand control while encouraging local marketing initiatives

How can central marketing teams maintain brand control while leveraging and encouraging local marketing initiatives?

by

Sara Jabbari

,

28 Aug

2019

Distributed Marketing
DAM
Digital Asset Management
Article
« The ability of the AI to actually describe the content of the images surprised us » - Maxence Malak, DAM Project Manager, DECATHLON

« The ability of the AI to actually describe the content of the images surprised us » - Maxence Malak, DAM Project Manager, DECATHLON

DECATHLON's Digital Asset Management platform (DAM) helps the brand manage over 2 million assets. Find out how.

by

Sara Jabbari

,

8 Jul

2019

artificial intelligence
Use Cases
DAM
Digital Asset Management
Innovation

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Generative AI and DAM: a new era for creating content

Generative AI and DAM: a new era for creating content

The rise of Gen-AI comes where the appetite for personalised content by consumers continues to increase.

by

Louise McNutt

,

23 Jan

2023

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