Wedia Blog : Brand Content

Latest articles

What are the different types of Generative AI?

Gen-AI is a term which we are starting to become used to. But what different types of Gen-AI exist?

Louise McNutt

24 Jan

2023

generative AI

DAM

Innovation

Generative AI and DAM: a new era for creating content

The rise of Gen-AI comes where the appetite for personalised content by consumers continues to increase.

Louise McNutt

23 Jan

2023

generative AI

Hyper Personalization

Technology

DAM

Article

How to build a sustainable marketing strategy: 6 important steps

Companies are now making major changes to every part of their business in order to become both sustainably focused and driven

Louise McNutt

19 Jan

2023

Sustainable marketing

DAM

Digital Asset Management

Article

6 marketing trends that will perform in 2023

Discover the 2023 marketing trends that will make waves.

Louise McNutt

14 Dec

2022

Marketing Trends 2023

DAM

Content marketing

Article

5 Ways Brands Are Taking Advantage of UGC

How can you make full use of UGC? Here we discover 5 ways brands are taking advantage of UGC.

Louise McNutt

4 Aug

2022

Article

User-Generated Content

Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts

How is DAM playing a role in influencer marketing in order to facilitate the brand-influencer relationship?

Sara Jabbari

28 Jul

2022

UGC

Influencer Marketing

DAM

digital asset maangement

Article

Spring Cleaning: How to declutter your marketing DAM solution

As a Digital Asset Management user you should know that your DAM needs a bit of cleaning from time to time!

Lynn Klemke

27 May

2021

DAM

clean

Digital Asset Management

Article

3 Examples of Hyper Personalized Marketing Campaigns

How can brands contextualize their rich media assets for different customers?

Louise McNutt

20 Jul

2020

Article

Personalization

Brand Portal versus Enterprise DAM: Understanding the differences

There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content.

Sara Jabbari

8 Jun

2020

Article

Brand Content

Latest articles

What are the different types of Generative AI?

Generative AI and DAM: a new era for creating content

How to build a sustainable marketing strategy: 6 important steps

6 marketing trends that will perform in 2023

5 Ways Brands Are Taking Advantage of UGC

Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts

Spring Cleaning: How to declutter your marketing DAM solution

3 Examples of Hyper Personalized Marketing Campaigns

Brand Portal versus Enterprise DAM: Understanding the differences

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