Wedia Blog : Brand Content

Latest articles

The digital content lifecycle in 7 stages… and how to optimize it!

What stages does your marketing content follow throughout its lifecycle?

Louise McNutt

8 Feb

2023

Sustainable marketing

Wedia DAM

Content marketing

Article

Which content should you use across the purchase funnel?

Media assets play a crucial role in helping businesses increase the conversion rate of their purchase funnel

Louise McNutt

1 Feb

2023

purchase funnel

eCommerce

DAM

Digital Asset Management

What is the environmental impact of digital technology?

Are the environmental challenges of digital technology still abstract for you? Here we bring you up to speed!

Louise McNutt

26 Jan

2023

Digital Sobriety

Sustainable marketing

DAM

Digital Asset Management

What are the different types of Generative AI?

Gen-AI is a term which we are starting to become used to. But what different types of Gen-AI exist?

Louise McNutt

24 Jan

2023

generative AI

DAM

Innovation

How can Generative-AI be used by marketing teams?

Gen-AI has risen to prominence recently, particularly in the light of several brands integrating it into their campaigns

Louise McNutt

24 Jan

2023

generative AI

Innovation

DAM

Digital Asset Management

Generative AI and DAM: a new era for creating content

The rise of Gen-AI comes where the appetite for personalised content by consumers continues to increase.

Louise McNutt

23 Jan

2023

generative AI

Hyper Personalization

Technology

DAM

Article

How to build a sustainable marketing strategy: 6 important steps

Companies are now making major changes to every part of their business in order to become both sustainably focused and driven

Louise McNutt

19 Jan

2023

Sustainable marketing

DAM

Digital Asset Management

Article

6 marketing trends that will perform in 2023

Discover the 2023 marketing trends that will make waves.

Louise McNutt

14 Dec

2022

Marketing Trends 2023

DAM

Content marketing

Article

5 Ways Brands Are Taking Advantage of UGC

How can you make full use of UGC? Here we discover 5 ways brands are taking advantage of UGC.

Louise McNutt

4 Aug

2022

Article

User-Generated Content

Brand Content

Latest articles

The digital content lifecycle in 7 stages… and how to optimize it!

Which content should you use across the purchase funnel?

What is the environmental impact of digital technology?

What are the different types of Generative AI?

How can Generative-AI be used by marketing teams?

Generative AI and DAM: a new era for creating content

How to build a sustainable marketing strategy: 6 important steps

6 marketing trends that will perform in 2023

5 Ways Brands Are Taking Advantage of UGC

Get more marketing tips& news straight to your inbox

Get more marketing tips
& news straight to your inbox