EBOOK
Ebook - Unveiling the evolution of AI within the DAM environment: from past to present and beyond
Unveiling the evolution of AI within the DAM environment: from past to present and beyond
AI has come a long way from its early beginnings but now offers a means of revolutionizing content creation and distribution, especially when combined with a DAM’s organizational prowess. Ready to find out how?
In the evolving landscape of communication and marketing, Artificial Intelligence (AI) has been a disruptive force. Chat GPT's arrival in 2022 sparked debates about the intersection of human and AI creativity. AI's integration into Digital Asset Management (DAM) systems has also reshaped content creation and distribution.
How then are brands using the power of AI to fuel their advertising campaigns, social media content and communication strategies?
In this e-book, we look at:
- How AI was initially used in the DAM; metatagging, facial recognition and duplicate management
- The rise of Generative-AI for content creation - from video creations to chatbots
- The future of AI within the DAM environment - how will AI continue to serve marketers' needs?
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