How to Put your Content at the Heart of the Customer Experience

Delivering an optimal content experience has never been more vital to the success of the customer experience as a whole. And for good reason: in the age of omnichannel, it may seem pointless to try to impose a path on the prospect or customer, but it is essential to make each interaction a happy encounter with the brand. An encounter where the content is key.

‍

This eBook shows how Digital Asset Management (DAM) with Media Delivery and Digital Experience capabilities can meet this challenge and deliver the best possible customer experience.

‍

Inside the guide:

‍

1. Customer Experience, the 5 trends that are changing the game: omnichannel, difficulty to follow the customer journey, content shock, the importance of micro-moments, hyper-personalization
2. The DAM & Media Delivery pairing in the Martech stack
3. New uses that are already essential: adaptability and personalization of content, security, success analysis, some usage scenarios

‍