Bayer x Wedia: How to accelerate marketing communication for global brands
Throwback to our conference at K5, where Bayer presented its use case on how to accelerate marketing communication for global brands thanks to the Wedia DAM.
Bayer’s main challenges included communicating in a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world, one that is also highly visual and provides excellent user experiences through a variety of communication types.
Bayer’s use case illustrates how a highly segmented global company can, thanks to a powerful and hands-on DAM solution, provide a rich brand center for internal and external employees. Thanks to different integrations and connectors, the Bayer Media Pool fits perfectly into their existing Martech stack.
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Wedia’s Digital Asset Management journey began in 2010.
We are part of the Top 10 DAM vendors worldwide, the Top 5 in Europe, and Number 1 in France.
