Comment améliorer le ROI de vos contenus en 5 étapes !
La gestion des contenus est encore très souvent gérée de façon "artisanale", et sans stratégie ni outils adaptés. ll est pourtant possible de multiplier l'efficacité de vos contenus marketing en unifiant leur gestion : centralisation des contenus, stockage, diffusion... Avec le bon outil et les bons process, les marques peuvent fortement augmenter l'impact de leurs contenus, et soigner leur ROI.
Nous aborderons plusieurs thèmes pendant ce webinaire :
- L'importance de la centralisation des contenus,
- Les avantages d'un DAM pour votre stratégie de content marketing,
- Les clés pour une localisation réussie et comment réduire les coûts en redonnant du pouvoir aux équipes locales,
- Comment l'IA peut révolutionner le travail des équipes marketing.
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Wedia’s Digital Asset Management journey began in 2010.
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