Unlocking Marketing Potential: Wedia's Distributed Marketing Module

In the fast-paced world of global marketing, effective collaboration and consistent brand messaging are paramount. With around 78% of customers believing that custom content indicates a brand's interest in building good relationships, adapting content for each channel and market is in a brand’s interest. 

‍

Wedia's Distributed Marketing module within the Digital Asset Management (DAM) platform emerges as an innovative solution, empowering businesses to streamline marketing processes, ensure brand consistency, and adapt to diverse markets seamlessly.

‍

Empowering your brand globally: the essence of Distributed Marketing

The Distributed Marketing module of Wedia’s DAM enables teams across an organization to access and modify marketing materials, tailored to their specific markets. Through pre-branded templates, approved by the corporate marketing team, local sales, and marketing teams can effortlessly customize content on a global or local scale. This ensures that the distributed content perfectly reflects the brand, while allowing colleagues in different locations to tailor templates to their market or language.

With roughly 45% of a brand's image being ascribed to its messaging and communication style, how a brand distributes its content, to who and in what way becomes incredibly important and as such companies need to be using and harnessing the right tools to support them in doing so.

‍

Glo-cal Organizations: Bridging Global and Local

For global marketing teams, Distributed Marketing offers a strategic advantage. Branded templates and guidelines can be distributed to local entities, optimizing marketing for franchises, points of sale, and enhancing communication for local sales teams. The power of Distributed Marketing lies in its ability to provide a harmonious balance between global branding and local customization.

‍

‍Find out how Wedia’s client, Decathlon, distributed assets to its 73 websites on an international scale.

‍

Building templates with ease: the flexibility of Distributed Marketing

One of the standout features of Wedia's Distributed Marketing is its capability to easily build templates customized to a brand's image. Users can adjust dimensions, set editing limits, and ensure compliance with brand guidelines and legal requirements. The user-friendly interface allows for swift image and photo integration, along with automatic updates of marketing materials with centralized product information. Templates can also be automatically translated with Wedia’s Web-to-Print DeepL tool. 

‍

For brands that operate across territories or with multiple franchises, this ability becomes helpful in ensuring that all content is being rolled out in the same way, respecting brand guidelines and allowing for local teams to make adjustments within approved templates. For example, a team in London can take assets approved by the New York head office and edit the text from American to British English and change photos to reflect a British landscape instead of an American one. These slight changes mean approved assets are updated to appeal to each individual market and therefore carefully targeted to specific consumers.

‍

Optimizing email campaigns: A comprehensive approach

Distributed Marketing doesn't stop at print materials; it extends to email marketing. Users can create email templates within the DAM environment, facilitating easy editing and approval. The system ensures conformity of the HTML code, providing a hassle-free solution for creating and distributing email campaigns.

‍

As personalized email marketing improves click-through rates by an average of 14% and conversions by 10%, this is a useful tool that many brands are turning to in order to better target their clients and customers.

One brand, multiple channels: coherence across various platforms

The challenges of attracting and retaining customers in a digital and physical landscape require a unified brand presence. Nearly 70% of consumers expect seamless integration across multiple channels when interacting with a brand so unifying how content is distributed across each of a brand’s channel is imperative. 

‍

Wedia's Distributed Marketing feature makes it easier to create coherence across various channels – social media, websites, and paid acquisition. By establishing templates for each channel, teams can confidently publish content that is on-brand and tailored to the specific channel and audience.

‍

Benefits of a dedicated Distributed Marketing Solution

Utilizing a dedicated solution for optimal distributed marketing brings a plethora of benefits. It reduces time and costs, ensuring faster turnaround for promotional materials while minimizing agency or creative fees. Customized content for different audiences becomes achievable, allowing local teams to make adjustments that resonate with their markets. Legal compliance is streamlined through standardized templates, alleviating the burden of constant legal approvals. Collaboration is enhanced, promoting communication between central marketing teams and local entities.

‍

Adoption and change management: A smooth transition

Introducing Distributed Marketing into an organization requires a thoughtful approach to change management. Wedia ensures that organizations receive adequate training, information, and resources, empowering users to seamlessly incorporate the DAM solution into their daily activities. From adoption to integration, Wedia's emphasis on change management ensures that users feel comfortable using DAM to enhance their processes and ways of working.

‍

The Future of DAM: adapting to changing media landscapes

As DAM continues to evolve, Wedia remains agile, ensuring its solution aligns with the needs of today and tomorrow's digital transformations.

‍

Wedia's Distributed Marketing module within the DAM platform promotes efficiency, collaboration, and brand consistency in the dynamic realm of global marketing. By offering a comprehensive solution for distributed marketing, Wedia empowers organizations to navigate the complexities of global marketing while maintaining a cohesive brand image across diverse markets and channels.

‍

Discover the full power of the Distributed Marketing module