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DAM

All the latest trends and happenings in the world of DAM.

Latest articles

Channel marketing: how to maintain brand control while encouraging local marketing initiatives

Channel marketing: how to maintain brand control while encouraging local marketing initiatives

How can central marketing teams maintain brand control while leveraging and encouraging local marketing initiatives?

by

Sara Jabbari

,

28 Aug

2019

Distributed Marketing
DAM
Digital Asset Management
Article
« The ability of the AI to actually describe the content of the images surprised us » - Maxence Malak, DAM Project Manager, DECATHLON

« The ability of the AI to actually describe the content of the images surprised us » - Maxence Malak, DAM Project Manager, DECATHLON

DECATHLON's Digital Asset Management platform (DAM) helps the brand manage over 2 million assets. Find out how.

by

Sara Jabbari

,

8 Jul

2019

artificial intelligence
Use Cases
DAM
Digital Asset Management
Innovation
Digital Asset Management for Travel and Tourism Brands - 5 Key Benefits

Digital Asset Management for Travel and Tourism Brands - 5 Key Benefits

The implementation of a DAM can be a game changer for travel and tourism brands who rely heavily on the use of images.

by

Sara Jabbari

,

28 Jun

2019

DAM
Digital Asset Management
Travel
Tourism
4 steps to kick off your DAM project

4 steps to kick off your DAM project

DAM solutions play an important part in digital marketers' toolkit - social media, CMS and Marketing Automation tools.

by

Arnaud Desfontaines

,

26 Apr

2019

DAM
Digital Asset Management
PIM
Marketing PIM
Article
How to regain control of your images

How to regain control of your images

Visual assets have become increasingly important for companies’ marketing activities.

by

Arnaud Desfontaines

,

27 Mar

2019

DAM
Digital Asset Management
Article
The 3 challenges of contextual content adaptation

The 3 challenges of contextual content adaptation

How can you personalize the digital experience while taking advantage of the content?

by

Sara Jabbari

,

6 Mar

2019

digital experience
DAM
Digital Asset Management
Article
The Single Source of Truth

The Single Source of Truth

Do you know how much of your marketing content is duplicated in your company?

by

Sara Jabbari

,

22 Jun

2018

DAM
ROI
Article
Thesaurus: the key to successfully searching your media library

Thesaurus: the key to successfully searching your media library

What is a thesaurus and how can it be applied to a DAM solution?

by

Sara Jabbari

,

3 Feb

2015

DAM
Digital Asset Management
Article

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