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DAM

All the latest trends and happenings in the world of DAM.

Latest articles

Brand Portal versus Enterprise DAM: Understanding the differences

Brand Portal versus Enterprise DAM: Understanding the differences

There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content.

by

Sara Jabbari

,

8 Jun

2020

Article
Supporting your Image SEO Strategy with a DAM

Supporting your Image SEO Strategy with a DAM

We look at how search engines see your images and how you can optimize them to drive more organic traffic

by

Sara Jabbari

,

18 May

2020

SEO
Article
3 major benefits of using a DAM solution

3 major benefits of using a DAM solution

How can a Digital Asset Management solution help meet the challenges of a changing marketing landscape?

by

Arnaud Desfontaines

,

5 Nov

2019

DAM
Digital Asset Management
Article
Customer experience: 5 trends that are changing the game

Customer experience: 5 trends that are changing the game

What are some of the trends that impact the customer experience?

by

Sara Jabbari

,

10 Sep

2019

eCommerce
Custom Experience
Trends
Article
Channel marketing: how to maintain brand control while encouraging local marketing initiatives

Channel marketing: how to maintain brand control while encouraging local marketing initiatives

How can central marketing teams maintain brand control while leveraging and encouraging local marketing initiatives?

by

Sara Jabbari

,

28 Aug

2019

Distributed Marketing
DAM
Digital Asset Management
Article
« The ability of the AI to actually describe the content of the images surprised us » - Maxence Malak, DAM Project Manager, DECATHLON

« The ability of the AI to actually describe the content of the images surprised us » - Maxence Malak, DAM Project Manager, DECATHLON

DECATHLON's Digital Asset Management platform (DAM) helps the brand manage over 2 million assets. Find out how.

by

Sara Jabbari

,

8 Jul

2019

artificial intelligence
Use Cases
DAM
Digital Asset Management
Innovation
Digital Asset Management for Travel and Tourism Brands - 5 Key Benefits

Digital Asset Management for Travel and Tourism Brands - 5 Key Benefits

The implementation of a DAM can be a game changer for travel and tourism brands who rely heavily on the use of images.

by

Sara Jabbari

,

28 Jun

2019

DAM
Digital Asset Management
Travel
Tourism
4 steps to kick off your DAM project

4 steps to kick off your DAM project

DAM solutions play an important part in digital marketers' toolkit - social media, CMS and Marketing Automation tools.

by

Arnaud Desfontaines

,

26 Apr

2019

DAM
Digital Asset Management
PIM
Marketing PIM
Article
How to regain control of your images

How to regain control of your images

Visual assets have become increasingly important for companies’ marketing activities.

by

Arnaud Desfontaines

,

27 Mar

2019

DAM
Digital Asset Management
Article

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